The Salt Lick BBQ
Smoke Signal
25% increase in e-comm traffic
Problem
The Salt Lick was already a Texas icon, but its brand experience was strongest at the pit. As the restaurant approached its 50th anniversary, it needed packaging, merchandise, and content that carried the same love beyond Driftwood.
Spark
We treated The Salt Lick like more than a restaurant. From logo updates and sauce packaging to daily social content and merchandise, we built a system that helped homesick fans, loyal locals, and first-time visitors take the experience with them.
Results
+41% engagement, +36% reach, +62% more fans, and a 25% increase in e-commerce traffic.
