Security Service Federal Credit Union
Happily Ever After
Double-digit engagement increases
Problem
Credit cards had become a commodity: interchangeable, forgettable, and defined by rates instead of relationships. Security Service Federal Credit Union needed to stand out with a story that made their card feel indispensable, not just competitive. The challenge: connect emotionally in a category driven by fine print.
Spark
We turned everyday purchases into modern fairytales. Each story used a familiar wish-fulfillment setup, from Cinderella to Goldilocks, to make the product promise feel emotional, memorable, and surprisingly entertaining: the last credit card you'll ever need.
Results
Double-digit engagement increases across digital and social
