Safe Auto
Makes Sense
Reversed a seven-year slump
Problem
SafeAuto had endured 7 years of sales decline and was consistently outspent 60:1 by larger competitors. Every insurer promised savings. Every commercial claimed to be different. Consumers had learned to tune it all out.
Spark
We made SafeAuto the voice of reason in a world full of nonsense. From Färnhään to spoof infomercials, the campaign used fake products, parody, and absurdity to land one simple idea: SafeAuto makes sense.
Results
+20% YOY new quotes. +30–50% qualified lead lift. Ended a 7-year decline.
