Mars
Care at Scale
41% increase in engagement
Problem
Online content for Iams, Sheba and Greenies was underperforming.
Spark
Search reveals intent. We used it to build content people were already looking for: ways to care better. A shared roadmap and SEO strategy created 50+ articles, infographics, slideshows, and animations that answered real questions while flexing for each brand’s personality.
Results
41% engagement lift across three brands.
