iFly
The Feeling of Flight
Generating a 50% sales increase
Problem
iFLY had become a bucket-list experience: exciting once, but easy to check off and move on. To grow, the brand needed to become more than a novelty people tried. It needed to become an experience people returned to.
Spark
We reframed iFLY around the feeling of flight. By pairing the precision of its engineering with the emotion of escape, campaigns like T-Minus and It’s Time made indoor skydiving feel immersive, repeatable, and worth sharing.
Results
104% web traffic lift. 50% sales increase.
